From groundbreaking e-commerce partnerships with YouTube and Instagram to racing for market share against Uber, each project has been a unique journey filled with challenges and triumphs. Whether it’s finding Product Market Fit for nascent technology apps or spearheading local, national, and international expansions, I’ve navigated the spectrum from zero to one, one to ten, and new market entry.
In this gallery, I’m excited to share a glimpse into my work and the transformative impact it has had on the businesses I’ve had the pleasure of collaborating with. Through these case studies, you’ll gain insight into my approach, strategies, and the results achieved, spanning various industries and growth stages.
Gett: Go To Market PlayBook Introduction As UK General Manager, I led Gett’s regional expansion within the UK’s on-demand transport
INTRODUCTION I was hired as a Fractional Growth and Marketing leader to build a Go-To-Market playbook that would set the